GENERAL INFO

General Information

The purpose of this white paper is to share with all interested parties detailed information about KEKUUL, its history, current situation, existing products and upcoming releases.

The main objective of this Whitepaper is that our clients understand our vision and give them enough information about our project before making the decision to join it.

We want to jump to the Next Level

At KEKUUL we want to reach to the next level, and we are aware that to achieve that we need your help. Therefore, we decided to launch our own Utility Token through an Initial Coin Offer (ICO) to finance the growth of the company.

An ICO is a new way to raise capital for all kinds of projects through the sale of virtual tokens protected by a cryptography system. In this case, what we will launch will be a new smart contract issued as a token in an existing and proven blockchain such as Binance Smart Chain.

In simpler words, the goal of an ICO is to offer initial investors the new coins in exchange for money, and later open their distribution to the public. With this, the participants of this new currency have the opportunity to obtain a new asset at a preferential price; that in addition to an increase in its value, will grant them benefits on and off the KEKUUL platform.

Project Brief

KEKUUL [KEKUUL S.A.P.I DE C.V.] is an integral platform where entrepreneurial minds can connect and find inputs that help potentiate their skills and launch their projects to the top. The platform contains two great tools; (i) Crowdfunding; and (ii) Freelance.

The Crowdfunding section is focused on making big ideas a reality, consolidating existing projects, or supporting small and big causes. In this section, users will be able to create a fundraising campaign, in which they will set a goal, detail the reasons why they require the money, and also will be able to offer some reward for all those people who contribute to their project.

On the other hand, the Freelance section is focused on professionals who offer a service, as well as for companies or individuals who need a third party to help them carry out a project. This section of the platform consists of a marketplace in which freelancers can publish their portfolio of services to thousands of users that can hire them in less than 5 minutes. Or, if any user needs a more specific service, they will also be able to publish their offer, stablishing their budget and details for thousands of freelancers that will be able to send their personalized quotes.

KEKUUL seeks to be the connection point of the venture and all its parties involved, implementing a business model that comprehensively includes a native utility token (KUUL) that will serve to disseminate KEKUUL and be an additional method to FIAT money to carry out all kinds of transactions and payment of services within the platform.

Holders of the KUUL token play a key role in the platform, such as; join the Decentralized Finance or DeFi markets, contribute to the adoption of the crypto world or receive exclusive discounts and benefits. In short, a community- based ecosystem that generates value for society and other blockchain projects.

DISCLAIMER: The objective of this Whitepaper is to inform potential investors that the investments described in this document may be of very high risk, including loss of the entire investment. The tokens that can be acquired will not be held by entities legally authorized to provide investment services and the registration technology that is planned to be used (blockchain) is novel and can carry significant risks.

It is possible that the products and services mentioned in this document are not suitable for all users and it is advisable to obtain professional, adequate and specific advice in case of any doubt regarding investment.

Nothing in this report shall be deemed to constitute legal, accounting, tax or investment advice.

Finally, this document together with the information you can find on the official website provides details about our activity, which may be subject to modifications and changes in order to adapt to the reality of KEKUUL and market conditions.

KEKUUL Generals

Legal Entity: KEKUUL S.A.P.I DE C.V.

Address: Merced Gómez 37, Benito Juárez, Ciudad de México, C.P. 03900

TAX ID: KEK200707SX27

Definitions

KEKUUL: KEKUUL S.A.P.I DE C.V. It is a company incorporated under Mexican law, with address at Merced Gómez 37, Benito Juárez, Mexico City, C.P. 03900, and with Federal Taxpayer Registry (RFC): KEK200707SX2.

KEKUUL PLATFORM: Collaborative platform object of the ICO (as this term is defined below) described in this Whitepaper.

ISSUER: KEKUUL.

ICO: Issuance of 200 million Tokens under the terms and conditions established in this Whitepaper, to be carried out by KEKUUL, with the aim of raising sufficient financing for the creation of the necessary infrastructure and start-up of the Kekuul Platform.

TOKEN: native token of the KEKUUL network, also called "KUULKOIN" or "KUUL".

WHITEPAPER: Document containing information of interest regarding KEKUUL, as issuer, the ICO, the Kekuul Platform and the Tokens to be issued. The information contained herein shall (i) be presented in an easily analyzable and understandable manner and (ii) allow investors to make an assessment, with sufficient information, of the assets and liabilities, the financial situation, profits and losses, as well as give an overview of the Prospects of the Issuer and the rights inherent in the Tokens.

API: It is the acronym for Application Programming Interface, a software intermediary that allows two applications to communicate with each other.

BEP-20: Binance Smart Chain has a BEP20 token standard that works similarly to Ethereum's ERC20 standard. BEP20 is a developer-friendly token standard that allows anyone to deploy fungible digital coins or tokens on Binance Smart Chain. In addition, leading digital assets in other chains can be transferred to Binance Smart Chain in the form of linked BEP20 tokens.

BINANCE COIN (BNB): BNB is the engine of the Binance Ecosystem and the native currency of Binance Chain and Binance Smart Chain. BNB presents various use cases; its main objective is to boost the operations of the exchange while providing convenience and accessibility to investors.

BSC: Binance Smart Chain is a blockchain that offers EVM-compatible programmability and native cross-chain communication with Binance Chain using an innovative Proof of Stake Authority (PoSA) consensus.

SMART CONTRACT: It is a self-executing contract in which the terms of the agreement between the buyer and seller are written directly in lines of code. The code and agreements it contains exist through a decentralized and distributed blockchain network. Code controls execution and transactions are traceable and irreversible.

DEX: Decentralized exchanges (e.g., Uniswap or PancakeSwap) are smart contract-based protocols that facilitate token conversions on the blockchain by eliminating the need for an intermediary.

DeFi: Abbreviation for decentralized finance. It is a term that comes to define open-source financial protocols, not allowed and with decentralized architectures.

Decentralized finance (commonly known as DeFi) is an experimental form of finance that does not rely on central financial intermediaries such as brokerages, exchange platforms, or banks to offer traditional financial instruments, and instead uses smart contracts on blockchains.

ERC20: One of the most important Ethereum standards is known as ERC-20. The ERC-20 standard has become the most important technical standard of its kind; it is used for all smart contracts on the Ethereum Blockchain for token implementation and provides a list of rules that all Ethereum-based tokens must follow.

ETHEREUM: Ethereum is a global open-source platform for decentralized applications. Ethereum allows you to write code that controls digital value, works as programmed and can be accessed from anywhere in the world. Ether, its native cryptocurrency, is the second largest on the market.

FIAT: It refers to fiat money, issued by a government and which is not backed by a physical product, such as gold or silver, but by the government that issued it. The value of fiat money is derived from the relationship between supply and demand and confidence in the stability of the issuing government.

HOLDERS: It is a person who has possession or control of something, in this case it is a token holder. You are an interested party in a company or project and may affect or be affected by the business.

KYC: It means "Know Your Customer". Some regulations make this process mandatory. It consists of the identification and verification of the identity of the client.

LP: Short for "Liquidity Pool"- It is a collection of funds locked into a smart exchange contract. Liquidity funds are used to facilitate decentralized trading, lending, and many more DeFi features.

NFT: NFT tokens, or non-fungible tokens, are a solution created to allow us to represent objects with unique, unrepeatable and indivisible qualities within a blockchain. A non-fungible token is a cryptographic token that has the ability to be a unique and unrepeatable token. One that cannot be divided but can be used to represent real-world or digital objects alongside their own characteristics, as well as ownership of it, while keeping all of it within a representation on a blockchain by means of a smart contract. Typically, holders of an NFT have multiple benefits in addition to the value of the object.

TOKEN BURN: In terms of cryptocurrency, it refers to the reduction of the number of tokens in circulation, increasing their theoretical value due to the increase in their relative scarcity.

STABLECOIN: This new type of cryptocurrency is 'tokens' that are associated with the value of a 'fiat' currency (such as the dollar or the euro), material goods such as gold or real estate, or another cryptocurrency.

TOKENS: A token is a unit of value that an organization creates to govern its business model and give more power to its users to interact with its products, while facilitating the distribution and distribution of profits among all its shareholders.

Interpretation

1. In this Whitepaper, capitalized terms and expressions shall have the meaning given to them in the previous section called "Definitions".

2. Plural terms should include their singular and vice versa.

3. Any reference to any regulation shall be construed as referring to such regulation as enacted, remedied or extended, as appropriate.

4. Any references to "including" or similar terms should be understood as "including, without limitation" or "including, but not limited to", as applicable.