Industry Overview


Market Background in Mexico

Freelance work in the world has been in greater demand in recent years and hiring remotely is increasingly accepted.
In Mexico, the freelance market and especially hiring remotely is an activity that is barely in development. While there are millions of independent Mexican workers, many of them are still waiting to make a transition to a digital market.
Before the pandemic, many business leaders, entrepreneurs and service providers did not believe that remote work could work. Even unemployed professionals did not see offering their freelance services on digital platforms as an option.
Today the numbers are changing. International freelance platforms registered a 12% increase in users in Mexicans in the last year.
Freelance numbers in Mexico:

Freelance Platforms that succeed

The freelance platforms in the world are already a proven business model, proof of this are the following companies:
Annual Revenue (USD)
30 k monthly projects
People per Hour


Crowdfunding Overview

In Crowdfunding several people cooperate to get the money needed to finance other people's projects or initiatives.
Crowdfunding works through an online platform in which the project is presented as well as the amount necessary to carry it out. People begin to make their financial contributions, (also online), to raise the money in a certain period of time and that the project is funded.
There are 4 types of Crowdfunding platforms:
  1. 1.
    Rewards, with this modality, the people who contribute to the project expect to obtain products or services in return.
  2. 2.
    Donation, in which non-profit associations are supported without receiving tangible benefits in return.
  3. 3.
    Investments or Capital, through which, investors contribute capital to organizations or businesses, in exchange for a percentage of the shares of the project.
  4. 4.
    Debt, where lenders give money to applicants in exchange for an interest rate and repayment of the amount that was borrowed.
According to Mexican law, the first two types of crowdfunding (Rewards and Donation) do not require authorization issued by the CNBV (National Banking and Securities Commission).

Rewards and Donations Crowdfunding in Mexico

Crowdfunding in Mexico is barely growing. And donations or rewards crowdfunding is something practically new in the country. In the world it is already a proven and widely accepted model.

Crowdfunding Platforms that succeed

The crowdfunding platforms of rewards and donations in the world are already a proven business model, proof of this are the following companies:
Amount Raised (USD)

Blockchain Overview:

The history of cryptocurrencies, although young, is extremely revealing and gives us a sufficiently clear picture of the type of participation they have in the future of global finance.
Speaking of Blockchain, the concept was first used in 2009 as part of Bitcoin when Satoshi Nakamoto released the whitepaper Bitcoin: A Peer-to-Peer Electronic Cash System which he described as a "purely peer-to-peer version of electronic cash" known as Bitcoin.
Blockchain is a technology that makes it possible for all cryptocurrencies and tokens to function. It is one of the main cutting-edge technologies being a serious topic of conversation at the World Economic Forum in Davos for more than 5 years.
The growth of the cryptocurrency sector has not been left to wait, proof of this can be seen in the company Coinbase, one of the most important Exchanges in the industry, this has extended its services to more than 36 countries. To give another example, Ethereum at the end of February 2021 processed more than 1.1 million transactions a day with just over 6,447 active full nodes.
Today, there are 2,503 cryptocurrencies and 1,751 tokens in operation with a global market cap of $1.3 trillion ( The average annual return on investments in virtual assets is around 18-30%. Still more profitable than bank deposits (

Acceptance in Mexico

Mexico is the third Latin American country with the highest use of digital assets, with Colombia and Brazil being the countries in first and second place respectively. Statista shows in a study of the region how in Mexico 60% of Mexicans with the ability to access technology, use crypto assets to make purchases online. There is no doubt that it is a technology that arrives to never leave the technological panorama and daily use in Mexico and that, therefore, will bring great benefits to various sectors and sizes of companies in the country.

Project Information: Product Details

Welcome to Kekuul

KEKUUL is a platform developed for entrepreneurs. A place where they can find resources for their projects, either by funding a special project or by providing or hiring a freelance service.
On the Kekuul platform you can find two great tools; (i) Freelancers Section and (ii) the Crowdfunding section. The first of the sections is focused on professionals who offer a service, as well as for companies or individuals who
need a third party to help them carry out a project.
In simpler words, in this section of the platform, freelancers will be able to publish their portfolio of services so that thousands of users can see them and hire them in less than 5 minutes. Or, if any user needs a more specific service, they will also be able to publish their offer with budget and details for thousands of freelancers to send their personalized quotes.
In the other section of the platform, you will find the Crowdfunding section. This section is focused on making big ideas a reality, consolidating existing projects, or supporting small and large causes. Anyone who has a cause, an idea or a project and needs resources to generate traction, in this section you can create a fundraising campaign, in which you will establish a goal, detail the reasons why you require the money, and can offer some reward for all those people who contribute to your project.
It doesn't matter if they are looking for funds to donate to a good cause or need them to start the production of their new flagship product. At KEKUUL users can do it and we have the lowest fees in the market.
Entrepreneurship generates new wealth, fosters social change, supports community development and in times of crisis, the entrepreneurial culture is what manages to support many families. At KEKUUL we have no doubt about that, and that's why we've arrived!


We created a marketplace that connects freelancers with businesses to work together remotely.

Who is it for?

In this section of KEKUUL, freelancers or any type of professional can create an account and offer their portfolio of services and the cost to perform each of them. They can also send custom quotes to clients who have published an application for a specific project.
Companies or anyone who is starting a project, or a new business can search for thousands of services published by different freelancers and hire them in less than 5 minutes.
They can also create an account and request a service. In that way, thousands of talented professionals will see your requirements and bid to do what you are requesting.

The Problem:

Being a freelancer or hiring one for your business can become very complicated.
Entering the freelance market is a complicated challenge for both clients and freelancers who offer their services.
Some Difficulties for Freelancers:
  • Find customers and have constant exposure. Negotiate the terms of the agreement.
  • Active communication with customers and follow-up.
  • Certainty of payment in a timely manner.
Some Difficulties for Clients:
  • Conduct a thorough search to find the right talent.
  • Negotiate the terms and conditions of the agreement.
  • Trouble keeping in touch and following up on your hiring.
  • Certainty that the work they requested will be delivered in a timely manner according to the agreement.

The Solution

A platform that facilitates interaction with multiple tools and encourages fair trade between the two parties.


Who is it for?

Anyone who has a cause, an idea or a project that needs resources to generate traction. In this section you can create a fundraising campaign so that thousands of people can contribute to meet that goal.
Once users create a campaign, they will need to set the amount required, the duration of the campaign and point out the reasons for which they need the money.

Ways to Raise Funds

Rewards Campaigns
It allows you to raise funds for specific projects, setting an end goal and a time limit to raise. The campaign organizer offers a reward to sponsors, usually a service or a physical item, in exchange for their contribution.
Reward: A reward is something that campaign creators can give back to their collaborators to say thank you for contributing to their campaign. Rewards allow you to attract the audience, build trust and also offer an opportunity for more people to participate in a campaign.
Different types of rewards can be offered:
  • Good or Product.
  • Experience.
  • Digital.
  • In kind.
Donation Campaigns
Like the Rewards campaign, in this campaign you'll be able to raise funds for the people and causes you care about. However, in this type of campaign people support a cause by contributing money without receiving anything in return

The Problem

Normally when you have an idea or a project, or you want to support a good cause, you have to face multiple obstacles:
  • Lack of money and resources to carry out the project.
  • Lack of dissemination to reach people who want to support the project or cause.
  • Normally to raise capital is through a loan with high interest.
  • No one accompanies you in the process of growing your project.
The Solution:
An accessible and dynamic platform to create a fundraising campaign, which also gives you the necessary tools to make it a success.

Business Model

KEKUUL will always seek to support talent, so we are a platform where in either of the two sections (Freelance or Funding) it will always be free to create an account and publish.
However, in each of the tools a fee is charged. But users should not worry. We have the lowest fees on the market (all fees are +VAT)!


Both the Client and the freelancer are charged a small percentage of fee with respect to the value of the transaction.
The higher fee between $99 MXN (4.5 USD) or a percentage depending on the value of the transaction at the time they accept a project. If you are subsequently paid more than the original amount, we will also charge the project fee for each overpayment.
The percentages of the commission fee range from 5% to 15% depending on the amount of the transaction.
Publishing a project is completely free. However, in case there is a agreement, the fee that is higher between $45 MXN (2.25 USD) or 3% of the transaction amount must be paid.


We charge a small fee of 5% of the Total Funded Amount, discounted at the end of the campaign. The commission includes the use of the platform and the personalized accompaniment that will be received throughout the campaign.
Last modified 1yr ago